From the powerful transmitters of XERF blasting across North America, to the iconic airwaves that defined a generation, Robert Weston Smith became the legendary Wolfman Jack - the man who howled at the moon and brought rock & roll to millions.
Watts of Power
Listeners Reached
Years On Air
Cultural Icon
Born Robert Weston Smith in Brooklyn, New York, in 1938, he transformed himself into Wolfman Jack - a character so compelling that listeners across North America would tune in late at night to hear his gravelly voice, infectious laugh, and signature howl.
Broadcasting from the border blaster station XERF in Ciudad Acuña, Mexico, his 50,000-watt signal reached deep into the United States and Canada, bringing rock & roll to teenagers who couldn't hear it anywhere else. He wasn't just playing records; he was creating an experience.
Read Full Biography →I'm not a disc jockey. I'm a radio personality. There's a difference. A disc jockey plays records. A personality creates an atmosphere.— Wolfman Jack